As the Senior Creative Manager of the Mac Tools brand at Stanley Black and Decker I was so excited when the team and I were given the opportunity to explore rebranding concepts!
The Mac Tools branding is very out of date, with that comes mismatched branding between the truck, packaging, flyers, and web. I enjoy consistent branding and was very excited to clean it up and modernize the brand.
With this project came extensive research and presentations to upper-level management to ensure good progress and direction. Let's start with the back story...
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Here are the concepts I designed:
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Unfortunately, this project fell through and nothing was selected for production. However, this project was a first for me and I learned a lot from the experience. I learned how to wrap my head around an entire rebrand from digital to print to... trucks!