In 2016 DEWALT launched the most advanced cordless system ever created, DEWALT FLEXVOLT. Combining FLEXVOLT power tools + batteries + accessories you get the POWER OF CORDED, FREEDOM OF CORDLESS(TM).
I was the Creative Manager for DEWALT Accessories and lead a team to develop all accessories graphics needed for the launch including packaging, event signage, video, photo, and publications. As a designer/manager for this project I either designed or art directed all items below.
Lead designer and managed design team to develop event signage.
Photos of event graphics after installation:
Lead designer for the development of new packaging graphics for the DEWALT FLEXVOLT line of accessories. Below are a couple of examples, first showing the flat design, then a rendering of the product in packaging.
Provided creative direction for the design of an award plaque presented to everyone who helped work on the FLEXVOLT launch. This was printed on plexiglass and the letters and saw blade in the upper corner were diecut to provide visual interest.
Art directed multiple product videos to be displayed during launch event and to be used on social channels. Saw blade promo video example: