Staged and Art Directed photo/video shoot for the DEWALT lasers family of products and new DEWALT stud finders. For the lasers, the challenge of this shoot was: 1.) making sure that the laser beams were able to be seen; 2.) DEWALT logo facing the camera; and 3.) Developing a visually interesting composition for marketing materials.
Photography by Matthew Hazlett
Image was used for multiple promotions including this "HOW TO CHOOSE THE RIGHT LASER FOR YOUR JOB" article found here: www.homedepot.com/b/Tools-Hand-Tools-Measuring-Tools-Laser-Level/DEWALT/N-5yc1vZc22oZ4j2
On set images:
Photographer Matthew Hazlett and Graphic Designer Crystal Plakunov helping prop the set.
On set.
Attempt at using a smoke machine to enhance the laser beam, but it was not the look we were going for.
Final staging for photo.
Staging for video laser and stud finder video.
Staging for laser and stuf finder video.
Final Videos: